Business Pillars

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Business Pillars

To operate with integrity and to service

We work both independently and in collaboration with customers buyers / designers ensuring our product is created using the best raw materials available


Multi product offer

Product design, research and innovation are the cornerstone of our company, this is what we do and what we are good at.


Fabric & Product Led

We are experts at developing fabrics fit for purpose. Our key strength is luxury knitted heavyweight jerseywear, washed denims and casual wovens.


Global Design Presence

Our design teams are based in New York, London, Barcelona & Melbourne providing our customers with design and market intelligence from around the globe.



We continue to invest heavily in eco friendly technology to ensure our business and the products we supply have little or no impact on the planet. We work with multiple sustainable raw materials..


Production Verticality

Pakistan, by the very nature of its infrastructure, is vertical. All raw material from yarn through to finished product is available locally, with a huge emphasis in sustainability and competitive lead time. This verticality enhances traceability.


Operational Reliabilty

We continually invest in our smart manufacturing facilities and capitalise on new technology to drive our manufacturing process through the i-team PMS system which gives us complete visibility and control of our production through direct data collection and analysis..